While many people are self-distancing themselves, they are still being social, and many Americans are learning about new things. How is your business starting the conversation in these crazy times? This is a difficult time for many business owners, and marketing is probably the last thing on your mind. However, you can help your business stay relevant to your clients, like with social media. For example, you can post updates of what you and your business are doing during the coronavirus quarantine. You can explain that, if your business is still in operation, how you are keeping your staff and customers safe.
Social media usage has grown as a result of the COVID-19 crisis, as more users go online to stay connected with family, friends and colleagues. Facebook usage has increased by 37% from March 14 to 24. Across all messaging platforms, the growth in usage has been the largest in the 18 to 34-year-old age group, the study also found. In addition, WhatsApp, Facebook and Instagram saw a 40%+ increase in usage from this same demographic.
The coronavirus continues to expand globally and rapidly, with new developments and outbreaks happening almost daily. Accordingly, it is imperative for employers to communicate with the workforce, take health and safety precautions, monitor information about the virus, and plan and prepare for emergencies.
